Broadata offers 17 services for cleansing, suppressing and enhancing your data.
You may select to any combination of these servics to suit your budget and specific requirements:
PAF
Correctly addressed mail helps to create a better corporate image. Using the right addresses also ensures prompt and reliable delivery of goods and communications. The Postcode Address File (PAF) is a complete database of every address in the UK to which mail is delivered, together with its appropriate postcode. The database contains 26.5 million addresses of consumers, businesses and other organisations. PAF is produced by the Royal Mail and is updated quarterly.
ER Verification
Broadata uses the National Canvasse database supplied under licence from Experian. With around 10m people opted out of the Electoral Roll, this is a way to verify that your customer or prospect still lives where you think they do. The database contains over 44m names, is built from combined databases and compliant information supplied by consumers in the past 12 months.
Deduplication
Using sophisticated name & address matching software, Broadata is able to remove duplicate records from your database or mailing list. This service is customised to your needs as the rate of de-duplication depends on the match criteria chosen. For example, the deduplication rules can be set to ensure that the output file only contains one record per household. By reducing the number of records available for subsequent processing and mailing, de-duplication can save significant amounts on print, production and postage costs.
NCOA - Royal Mail
The National Change Of Address file is provided by the Royal Mail, and contains details of consumers using their redirection service. Both old & new addresses are supplied for those consumers who have taken out a permanent redirection of their post, and agreed for this data to be used by licensed data bureaux. As at August 2004, the NCOA file contains just under 14m records, and grows at a rate of about 80,000 records per month. The file contains records from early 1994 to the current day. Even after the householder's contract for forwarding elapses, the historic entry will remain on the NCOA register for use within this service.
Purity - Acxiom
from Acxiom makes sure you only mail people who currently live at a target address - and avoid paying for "false gone-aways". Only people that have been verified as actually having left their address are entered into the Purity file - that file consists of 13.1 million records, which is updated quarterly. Purity has been created using Acxiom's 20 year long data collection program, which is second to none in the marketplace. The file has deliberately excluded any postal returns to prevent over suppression.
TBR - The REaD Group
Launched in 2000, The Bereavement Register contains around 2.3m records with 20-50,000 new records added each month. 94% of deaths registered in the UK will receive a Death Certificate Wallet which are distributed by Registrars. Data is collected by registration leaflets at over 4,000 distribution points throughout the UK, these include Funeral Directors, hospitals, hospices, charities and solicitors. In addition data is also collected via a dedicated phone line and website. Due to the way the data is captured, there is a high level of accuracy and reliability with deceased records being added to the file within as little as 14 days.
Mortascreen - Millennium
A database of recently deceased people used as a suppression file. Mortascreen is sourced from Probate Registrations in England, Scotland and Wales and more recently also by registrations from relatives. The minimum value of qualifying estates is £5,000 in England and Wales and £15,000 in Scotland. Mortascreen increases by 40,000 new names each month. Historically the database goes back more than 10 years - and currently contains about 5.7 million names of deceased people.
The file is built from following sources - each is assigned a certainty level:
| Level |
Source |
Records |
Percent |
| 10 |
Governmental Records |
4,424,309 |
77.2% |
| 9 |
Funeral Data |
756,457 |
13.2% |
| 8 |
Insurance Data |
73,267 |
1.3% |
| 7 |
Deceased Preference Service - with Death Certificate No |
5,166 |
0.1% |
| 6 |
Multiple Confirmation (One notification level 5 plus minimum one notification level 4) |
56 |
0% |
| 5 |
Deceased Preference Service - without Death Certificate No. |
2,221 |
0% |
| 4 |
Third Party Data - full confidence |
48,626 |
0.8% |
| 3 |
Third Party Data - high confidence |
162,751 |
2.8% |
| 2 |
Third Party Data - moderate confidence |
67,450 |
1.2% |
| 1 |
Third Party Data - lower confidence |
191,068 |
3.3% |
| Total |
|
5,731,371 |
100% |
If required, a minimum level of certainty can be selected when you submit a job for processing.
Figures correct as of 28/07/2006
USS - Royal Mail
The Universal Suppression Service is provided by the Royal Mail who estimate that up to 10% of mailings are wasted because they have been sent to people who have moved home or have died. The USS contains around 12m records complied from variety of sources.
GAS - The REaD Group
3.2m people move house every year, and the Goneaway Suppression File dates back to 1992. Using both public & private data sources the GAS file is a compiled list of individuals at addresses they are known to have moved from. In every case, each moveout is qualified by a move in to ensure accuracy. The GAS file contains 10.7m records and is updated monthly with around 100,000 records. 90% of all movers are captured within 12 months of moving.
Xpression - The REaD Group
Formerly the NSF, Xpression is a suppression file from the DMA and The REaD Group.
Relaunched as Xpression in 2007, the file provides advertisers with a unique combination of non-assumed notifications and assumed postal return data, which helps companies identify records of individuals who have moved address, thereby satisfying the DMA’s Best Practice Guidelines for the management of personal data.
The file holds approximately 8.5m records and is updated quarterly with up to 2m new records.
ESF - Experian
The Experian suppression file is comprised of gone-aways received from the Experian survey campaigns, gone-aways from client mailings and records from a closed user group of financial services organisations including banks and insurance companies who share data to minimise fraud and bad debt, but also identify deceased records from the databases of the group’s members.
The file contains over 9 million records, and is updated quarterly.
The returns from the mailings fall into the following categories:
No Mail Requests
Gone-Aways
Deceased
Baby MPS - DMA
The Baby MPS was launched in May 2002. It enables parents who have suffered a miscarriage or bereavement of a baby in the first weeks of life to register their wish not to receive baby related mailings. The file is updated Monday to Friday. Registrations are put on the file the day they are received. Records will remain on the file for 12 months unless cancelled before that time.
MPS - DMA
The Mailing Preference Service was established in 1983. It is a list of individuals who would prefer not to receive unsolicited direct mail from companies. It is compiled from written requests sent to the MPS, which are then added to the file. Names are suppressed at household level and remain on the file for five years. To remain on the file after this time consumers must re-subscribe.
TPS - DMA
The Telephone Preference Service enables individuals to register their objection to receiving direct marketing calls with the Direct Marketing Association. It is unlawful to place a direct marketing call to an individual who has registered with the TPS, and companies must comply with an individual's request for suppression no later than 28 days after the request was registered. Screening customer databases & mailing lists against the TPS ensures that telemarketing is legitimate. Failure to comply with the TPS legislation can result in a fine of up to £5,000.
Contact Details
In order to complete a mailing file it is often necessary to generate a contact field for the envelope and a salutation for the mail piece itself. For example, for the input name “Mr John Smith”, the contact name “Mr J Smith” will be appended to the record and the salutation “Dear Mr Smith” will also be appended. If there is insufficient name information to generate a salutation, the default salutation of “Dear Customer” will be appended, which can then be manually amended if required.
Stop File
By using the stop file option, you can screen your file against a 'Do not mail' list or similar. You could also upload a list of people you have already mailed and screen against this list instead. Multiple files can be uploaded, and you can add more records to an existing file.
Salacious Name Screening
Avoid the brand damage and offense caused by salacious names or inappropriate phrases contained in your mailing files. The name and address fields in your file are screened against the Broadata salacious names file, compiled in-house and updated frequently.
For more information on Broadata or the full range of services available from Broadsystem, please .
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